14. Oktober 2020 - Die Brücke zum Herzen Ihrer Kunden

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Day: 14. Oktober 2020

Warum eine Zielgruppe für das Verkaufstexte schreiben nichts taugt

"Sie müssen zuerst Ihre Zielgruppe festlegen", hören Sie jedes Mal, wenn Sie irgendeine Werbung ...

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106);--tcb-skin-color-23-h:40;--tcb-skin-color-23-s:15%;--tcb-skin-color-23-l:49%;--tcb-skin-color-23-a:1;--tcb-skin-color-24:rgb(59, 59, 59);--tcb-skin-color-24-h:0;--tcb-skin-color-24-s:0%;--tcb-skin-color-24-l:23%;--tcb-skin-color-24-a:1;--tcb-skin-color-25:hsla(calc(var(--tcb-theme-main-master-h,2) - 0 ), calc(var(--tcb-theme-main-master-s,84%) - 1% ), calc(var(--tcb-theme-main-master-l,64%) - 1% ), 0.04);--tcb-skin-color-25-h:calc(var(--tcb-theme-main-master-h,2) - 0 );--tcb-skin-color-25-s:calc(var(--tcb-theme-main-master-s,84%) - 1% );--tcb-skin-color-25-l:calc(var(--tcb-theme-main-master-l,64%) - 1% );--tcb-skin-color-25-a:0.04;--tcb-skin-color-26:hsla(calc(var(--tcb-theme-main-master-h,2) + 1 ), calc(var(--tcb-theme-main-master-s,84%) - 0% ), calc(var(--tcb-theme-main-master-l,64%) - 0% ), 0.12);--tcb-skin-color-26-h:calc(var(--tcb-theme-main-master-h,2) + 1 );--tcb-skin-color-26-s:calc(var(--tcb-theme-main-master-s,84%) - 0% );--tcb-skin-color-26-l:calc(var(--tcb-theme-main-master-l,64%) - 0% );--tcb-skin-color-26-a:0.12;--tcb-skin-color-27:hsla(calc(var(--tcb-theme-main-master-h,2) + 10 ), calc(var(--tcb-theme-main-master-s,84%) - 0% ), calc(var(--tcb-theme-main-master-l,64%) + 7% ), 1);--tcb-skin-color-27-h:calc(var(--tcb-theme-main-master-h,2) + 10 );--tcb-skin-color-27-s:calc(var(--tcb-theme-main-master-s,84%) - 0% );--tcb-skin-color-27-l:calc(var(--tcb-theme-main-master-l,64%) + 7% );--tcb-skin-color-27-a:1;--tcb-skin-color-28:hsla(calc(var(--tcb-theme-main-master-h,2) + 2 ), 43%, 82%, 1);--tcb-skin-color-28-h:calc(var(--tcb-theme-main-master-h,2) + 2 );--tcb-skin-color-28-s:43%;--tcb-skin-color-28-l:82%;--tcb-skin-color-28-a:1;--tcb-skin-color-29:hsla(calc(var(--tcb-theme-main-master-h,2) - 0 ), calc(var(--tcb-theme-main-master-s,84%) - 0% ), calc(var(--tcb-theme-main-master-l,64%) + 1% ), 0.4);--tcb-skin-color-29-h:calc(var(--tcb-theme-main-master-h,2) - 0 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h6{font-family:Arimo;font-weight:var(--g-regular-weight, normal);color:rgb(19,10,37);--tcb-applied-color:rgb(19, 10, 37);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;line-height:1.6em;--tcb-typography-font-family:Arimo;--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37);--tcb-typography-font-weight:var(--g-regular-weight, normal);font-style:italic;--tcb-typography-font-style:italic}.tcb-style-wrap p{color:rgb(19,10,37);--tcb-applied-color:rgb(19, 10, 37);font-family:Arimo;font-weight:var(--g-regular-weight, normal);font-size:16px;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;--tcb-typography-font-family:Arimo;--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37);--tcb-typography-font-size:16px}:not(.inc) .thrv_text_element a:not(.tcb-button-link),:not(.inc) .tcb-styled-list a,:not(.inc) .tcb-numbered-list a,.tve-input-option-text a,.tcb-post-content p a,.tcb-post-content li a,.tcb-post-content blockquote a,.tcb-post-content pre a{--tcb-applied-color:rgb(19, 10, 37);font-family:var(--tve-font-family, Arimo);font-weight:var(--g-bold-weight, bold);font-size:inherit;text-decoration:underline solid var(--eff-color);--eff:thin;--tcb-typography-font-family:Arial, Helvetica, sans-serif;background:none;--tve-applied-background-color:initial;--tve-font-family:Arimo;--eff-color:rgb(15, 181, 201);--eff-faded:rgba(15, 181, 201, 0.6);--eff-ensure-contrast:rgba(15, 181, 201, 0.6);--eff-ensure-contrast-complement:rgba(35, 15, 201, 0.6);box-shadow:none;border-bottom:none;animation:0s ease 0s 1 normal none running none;transition:none 0s ease 0s;padding-left:0px;--tve-applied-box-shadow:none;--tcb-typography-color:rgb(19, 10, 37);color:var(--tcb-color-0);--tve-applied-color:var$(--tcb-color-0)}:not(.inc) .thrv_text_element a:not(.tcb-button-link):hover,:not(.inc) .tcb-styled-list a:hover,:not(.inc) .tcb-numbered-list a:hover,.tve-input-option-text a:hover,.tcb-post-content p 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37);--tve-applied-color:rgb(19, 10, 37);--tcb-typography-font-size:16px}.tcb-style-wrap blockquote{color:var(--tcb-color-3);--tcb-applied-color:var$(--tcb-color-3);font-family:Arimo;font-weight:var(--g-regular-weight, normal);font-size:16px;padding-top:0px;padding-bottom:0px;border-left:2px solid var(--tcb-skin-color-1);margin-top:0px;margin-bottom:24px;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-3);--tve-applied-color:var$(--tcb-color-3);--tcb-typography-font-size:16px}.tcb-style-wrap pre{font-family:Arimo;--tcb-typography-font-family:Arimo;font-weight:var(--g-regular-weight, normal);color:rgb(19,10,37);--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37);--tcb-applied-color:rgb(19, 10, 37)}}@media (max-width:1023px){.tcb-style-wrap h1{font-size:36px;padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h2{padding-bottom:22px;margin-bottom:0px;font-size:28px}.tcb-style-wrap h3{padding-bottom:22px;margin-bottom:0px;font-size:22px}.tcb-style-wrap h4{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h5{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h6{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap p{padding-bottom:22px;margin-bottom:0px;padding-top:0px;margin-top:0px}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{padding-top:0px;padding-bottom:4px}.tcb-style-wrap li:not([class*="menu"]){line-height:1.75em;--tcb-typography-line-height:1.75em;padding-bottom:14px;margin-bottom:0px}.tcb-style-wrap blockquote{margin-bottom:22px}}@media (max-width:767px){.tcb-style-wrap h1{font-size:28px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h2{font-size:24px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h3{font-size:22px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h4{font-size:20px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h5{padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h6{padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap p{padding-bottom:20px;margin-bottom:0px;padding-top:0px;margin-top:0px}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{padding-left:0px;padding-bottom:4px;padding-top:0px}.tcb-style-wrap li:not([class*="menu"]){padding-bottom:10px;margin-bottom:0px}.tcb-style-wrap blockquote{margin-bottom:20px}}@media (min-width:300px){[data-css="tve-u-183d5dd7a1a"]{margin:20px!important;padding:0px!important}[data-css="tve-u-183d5dd7a16"]{--tve-toc-indent:14px;max-width:500px;float:none;z-index:3;position:relative;padding:0px!important;margin-left:auto!important;margin-right:auto!important;--tcb-local-color-8bb71:var(--tcb-skin-color-0) !important;--tcb-local-color-299bb:rgb(255,250,255) !important;--tcb-local-color-0040f:rgb(52,45,51) !important}[data-css="tve-u-183d5dd7a18"]{background-image:linear-gradient(var(--tcb-local-color-299bb),var(--tcb-local-color-299bb))!important;background-size:auto!important;background-position:50% 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rgba(55,179,233,0)!important}[data-css="tve-u-183d5dd7a1f"]{letter-spacing:var(--tve-letter-spacing,1px);--tve-letter-spacing:1px;color:var(--tve-color,var(--tcb-local-color-8bb71));--tve-color:var(--tcb-local-color-8bb71);--tcb-applied-color:var$(--tcb-local-color-8bb71);border-bottom:none;font-size:var(--tve-font-size,15px);--tve-font-size:15px;font-weight:var(--tve-font-weight,var(--g-regular-weight,normal));--tve-font-weight:var(--g-regular-weight,normal);font-family:var(--tve-font-family,inherit);--tve-font-family: inherit;line-height:var(--tve-line-height,1.6em);--tve-line-height:1.6em;padding:7px 10px!important;margin-top:3px!important;margin-bottom:3px!important}:not(#tve) [data-css="tve-u-183d5dd7a1f"]:hover{color:var(--tve-color,var(--tcb-local-color-0040f))!important;--tve-color:var(--tcb-local-color-0040f)!important;--tcb-applied-color:var$(--tcb-local-color-0040f)!important}[data-css="tve-u-183d5dd7a1f"].tve-state-expanded{text-decoration:var(--tve-text-decoration,none);--tve-text-decoration:none;color:var(--tve-color,rgb(255,255,255));--tve-color:rgb(255,255,255);--tcb-applied-color:rgb(255,255,255);background-color:var(--tcb-local-color-8bb71)!important}[data-css="tve-u-183d5dd7a19"].tve-state-expanded{--animation-angle:45deg;border-top:1px solid var(--tcb-local-color-8bb71)!important;border-right:none!important;border-bottom:1px solid var(--tcb-local-color-8bb71)!important;border-left:none!important;--tve-applied-border:1px solid var$(--tcb-local-color-8bb71)!important}[data-css="tve-u-183d5dd7a19"] 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.tve-m-trigger.tve-triggered-icon .tcb-icon-open{display:none}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) .tve-m-trigger.tve-triggered-icon .tcb-icon-close{display:block}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul{min-width:250px;max-width:none!important;width:100%!important;box-sizing:border-box!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul li,.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul a{display:block!important;box-sizing:border-box!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) .tve-ham-wrap.tve-m-expanded{transition:max-height 0.3s ease 0s;border:1px solid rgb(180,180,180);min-height:200px;overflow-y:scroll;top:49px!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal{background-color:rgb(255,255,255);max-height:0px;overflow:hidden;position:absolute;transition:max-height 0.3s ease 0s;z-index:9999;top:50px!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal.tve-m-expanded{transition:max-height 0.3s ease 0s;border:1px solid rgb(180,180,180);min-height:200px;overflow-y:scroll;top:49px!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li>a{padding:12px 15px;display:block;background-color:rgb(255,255,255);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li ul{display:block!important;position:static!important;border:0px!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li ul a::after{display:none!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li ul a{border-radius:0px!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li>ul>li>a{padding-left:30px}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li>ul>li>ul>li>a{padding-left:45px}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li>ul>li>ul>li>ul>li>a{padding-left:45px}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal::-webkit-scrollbar-track{background-color:rgb(225,225,225)}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal::-webkit-scrollbar{width:6px;background-color:rgb(225,225,225)}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal::-webkit-scrollbar-thumb{border-radius:10px;background-color:rgb(204,204,204)}}@media screen and (max-device-width:480px){body{text-size-adjust:none}}@media only screen and (min-width:774px){.thrv_widget_menu.thrv_wrapper ul.tve_w_menu.tve_horizontal>li ul .tve_w_menu.tve_horizontal>li ul{left:-100%}.thrv_widget_menu.thrv_wrapper ul.tve_w_menu.tve_horizontal>li ul .tve_w_menu.tve_horizontal>li ul li{text-align:right}}@media (min-width:300px){.thrv_symbol_53401 .thrive-symbol-shortcode{padding:20px!important}.thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item){margin-left:15px!important;margin-right:15px!important;padding-left:0px!important;padding-right:0px!important;--tve-color: rgb(255,251,249);--tve-applied---tve-color: var$(--tcb-color-4);font-family:inherit;--tve-font-weight: var(--g-regular-weight,normal);--tve-font-family: Arimo;--tve-font-size: 16px;--tve-text-decoration: underline}.thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"]{text-align:center}:not(#tve) .thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item)>a{font-weight:600!important}.thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item)>a{--tcb-applied-color: 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#m-16eac279f78>li:not(.tcb-excluded-from-group-item).tve-state-active>a{--tcb-applied-color: rgb(44,44,44);color:rgb(44,44,44)!important}.thrv_symbol_53401 .symbol-section-out{background-color:rgb(2,125,141)!important;--background-color: rgb(2,125,141) !important;--tve-applied-background-color: var$(--tcb-color-0) !important}.thrv_symbol_53401 :not(#tve) .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item)>a{font-weight:var(--tve-font-weight,var(--g-regular-weight,normal) )!important;text-decoration:var(--tve-text-decoration,underline )!important}.thrv_symbol_53401 :not(#tve) [data-css="tve-u-16eac5dd29c"]{color:rgba(240,210,252,0.5)!important;--tcb-applied-color: var$(--tcb-color-1) !important;--tve-applied-color: var$(--tcb-color-1) !important}}@media (max-width:1023px){.thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item){padding-left:0px!important;padding-right:0px!important;margin-left:10px!important;margin-right:10px!important}}@media (max-width:767px){.thrv_symbol_53401 .thrive-symbol-shortcode{padding:15px!important}.thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item)>a{font-size:13px!important}:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"] p,:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"] li,:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"] blockquote,:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"] address,:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"] .tcb-plain-text,:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"] label{font-size:14px}:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac5dd29c"]{font-size:12px!important}.thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item){padding-left:0px!important;padding-right:0px!important;margin-left:10px!important;margin-right:10px!important}.thrv_symbol_53401 [data-css="tve-u-16eac279f7a"]{margin-bottom:12px!important}}