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Der Schlüssel zum Erfolg: Feste Kundenbindung dank effektiver Techniken des Direktmarketings

Direkte und passende Kundenkommunikation Gastbeitrag von Tony Bowers: Im Gegensatz zum Massenmarketing beruhen die ...

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);--tcb-skin-color-9-s:56%;--tcb-skin-color-9-l:96%;--tcb-skin-color-9-a:1;--tcb-skin-color-10:hsla(calc(var(--tcb-theme-main-master-h,2) - 21 ), 100%, 81%, 1);--tcb-skin-color-10-h:calc(var(--tcb-theme-main-master-h,2) - 21 );--tcb-skin-color-10-s:100%;--tcb-skin-color-10-l:81%;--tcb-skin-color-10-a:1;--tcb-skin-color-13:hsla(calc(var(--tcb-theme-main-master-h,2) - 0 ), calc(var(--tcb-theme-main-master-s,84%) - 4% ), calc(var(--tcb-theme-main-master-l,64%) - 28% ), 0.5);--tcb-skin-color-13-h:calc(var(--tcb-theme-main-master-h,2) - 0 );--tcb-skin-color-13-s:calc(var(--tcb-theme-main-master-s,84%) - 4% );--tcb-skin-color-13-l:calc(var(--tcb-theme-main-master-l,64%) - 28% );--tcb-skin-color-13-a:0.5;--tcb-skin-color-14:rgb(230, 230, 230);--tcb-skin-color-14-h:0;--tcb-skin-color-14-s:0%;--tcb-skin-color-14-l:90%;--tcb-skin-color-14-a:1;--tcb-skin-color-16:hsla(calc(var(--tcb-theme-main-master-h,2) - 0 ), 3%, 36%, 1);--tcb-skin-color-16-h:calc(var(--tcb-theme-main-master-h,2) - 0 );--tcb-skin-color-16-s:3%;--tcb-skin-color-16-l:36%;--tcb-skin-color-16-a:1;--tcb-skin-color-18:hsla(calc(var(--tcb-theme-main-master-h,2) - 1 ), calc(var(--tcb-theme-main-master-s,84%) - 5% ), calc(var(--tcb-theme-main-master-l,64%) - 10% ), 0.8);--tcb-skin-color-18-h:calc(var(--tcb-theme-main-master-h,2) - 1 );--tcb-skin-color-18-s:calc(var(--tcb-theme-main-master-s,84%) - 5% );--tcb-skin-color-18-l:calc(var(--tcb-theme-main-master-l,64%) - 10% );--tcb-skin-color-18-a:0.8;--tcb-skin-color-19:hsla(calc(var(--tcb-theme-main-master-h,2) - 3 ), 56%, 96%, 0.85);--tcb-skin-color-19-h:calc(var(--tcb-theme-main-master-h,2) - 3 );--tcb-skin-color-19-s:56%;--tcb-skin-color-19-l:96%;--tcb-skin-color-19-a:0.85;--tcb-skin-color-20:hsla(calc(var(--tcb-theme-main-master-h,2) - 3 ), 56%, 96%, 0.9);--tcb-skin-color-20-h:calc(var(--tcb-theme-main-master-h,2) - 3 );--tcb-skin-color-20-s:56%;--tcb-skin-color-20-l:96%;--tcb-skin-color-20-a:0.9;--tcb-skin-color-21:hsla(calc(var(--tcb-theme-main-master-h,2) - 210 ), calc(var(--tcb-theme-main-master-s,84%) - 84% ), calc(var(--tcb-theme-main-master-l,64%) + 36% ), 1);--tcb-skin-color-21-h:calc(var(--tcb-theme-main-master-h,2) - 210 );--tcb-skin-color-21-s:calc(var(--tcb-theme-main-master-s,84%) - 84% );--tcb-skin-color-21-l:calc(var(--tcb-theme-main-master-l,64%) + 36% );--tcb-skin-color-21-a:1;--tcb-skin-color-22:rgb(255, 255, 255);--tcb-skin-color-22-h:0;--tcb-skin-color-22-s:0%;--tcb-skin-color-22-l:100%;--tcb-skin-color-22-a:1;--tcb-skin-color-23:rgb(145, 132, 106);--tcb-skin-color-23-h:40;--tcb-skin-color-23-s:15%;--tcb-skin-color-23-l:49%;--tcb-skin-color-23-a:1;--tcb-skin-color-24:rgb(59, 59, 59);--tcb-skin-color-24-h:0;--tcb-skin-color-24-s:0%;--tcb-skin-color-24-l:23%;--tcb-skin-color-24-a:1;--tcb-skin-color-25:hsla(calc(var(--tcb-theme-main-master-h,2) - 0 ), calc(var(--tcb-theme-main-master-s,84%) - 1% ), calc(var(--tcb-theme-main-master-l,64%) - 1% ), 0.04);--tcb-skin-color-25-h:calc(var(--tcb-theme-main-master-h,2) - 0 );--tcb-skin-color-25-s:calc(var(--tcb-theme-main-master-s,84%) - 1% );--tcb-skin-color-25-l:calc(var(--tcb-theme-main-master-l,64%) - 1% );--tcb-skin-color-25-a:0.04;--tcb-skin-color-26:hsla(calc(var(--tcb-theme-main-master-h,2) + 1 ), calc(var(--tcb-theme-main-master-s,84%) - 0% ), calc(var(--tcb-theme-main-master-l,64%) - 0% ), 0.12);--tcb-skin-color-26-h:calc(var(--tcb-theme-main-master-h,2) + 1 );--tcb-skin-color-26-s:calc(var(--tcb-theme-main-master-s,84%) - 0% );--tcb-skin-color-26-l:calc(var(--tcb-theme-main-master-l,64%) - 0% );--tcb-skin-color-26-a:0.12;--tcb-skin-color-27:hsla(calc(var(--tcb-theme-main-master-h,2) + 10 ), calc(var(--tcb-theme-main-master-s,84%) - 0% ), calc(var(--tcb-theme-main-master-l,64%) + 7% ), 1);--tcb-skin-color-27-h:calc(var(--tcb-theme-main-master-h,2) + 10 );--tcb-skin-color-27-s:calc(var(--tcb-theme-main-master-s,84%) - 0% );--tcb-skin-color-27-l:calc(var(--tcb-theme-main-master-l,64%) + 7% );--tcb-skin-color-27-a:1;--tcb-skin-color-28:hsla(calc(var(--tcb-theme-main-master-h,2) + 2 ), 43%, 82%, 1);--tcb-skin-color-28-h:calc(var(--tcb-theme-main-master-h,2) + 2 );--tcb-skin-color-28-s:43%;--tcb-skin-color-28-l:82%;--tcb-skin-color-28-a:1;--tcb-skin-color-29:hsla(calc(var(--tcb-theme-main-master-h,2) - 0 ), calc(var(--tcb-theme-main-master-s,84%) - 0% ), calc(var(--tcb-theme-main-master-l,64%) + 1% ), 0.4);--tcb-skin-color-29-h:calc(var(--tcb-theme-main-master-h,2) - 0 );--tcb-skin-color-29-s:calc(var(--tcb-theme-main-master-s,84%) - 0% );--tcb-skin-color-29-l:calc(var(--tcb-theme-main-master-l,64%) + 1% );--tcb-skin-color-29-a:0.4;--tcb-skin-color-30:hsla(calc(var(--tcb-theme-main-master-h,2) - 1 ), calc(var(--tcb-theme-main-master-s,84%) - 1% ), calc(var(--tcb-theme-main-master-l,64%) - 1% ), 0.85);--tcb-skin-color-30-h:calc(var(--tcb-theme-main-master-h,2) - 1 );--tcb-skin-color-30-s:calc(var(--tcb-theme-main-master-s,84%) - 1% );--tcb-skin-color-30-l:calc(var(--tcb-theme-main-master-l,64%) - 1% );--tcb-skin-color-30-a:0.85;--tcb-main-master-h:186;--tcb-main-master-s:97%;--tcb-main-master-l:28%;--tcb-main-master-a:1;--tcb-theme-main-master-h:186;--tcb-theme-main-master-s:97%;--tcb-theme-main-master-l:28%;--tcb-theme-main-master-a:1}img[data-opt-src]:not([data-opt-lazy-loaded]){transition:.2s filter linear,.2s opacity linear,.2s border-radius linear;-webkit-transition:.2s filter linear,.2s opacity linear,.2s border-radius linear;-moz-transition:.2s filter linear,.2s opacity linear,.2s border-radius linear;-o-transition:.2s filter linear,.2s opacity linear,.2s border-radius linear}img[data-opt-src]:not([data-opt-lazy-loaded]){opacity:.75;-webkit-filter:blur(8px);-moz-filter:blur(8px);-o-filter:blur(8px);-ms-filter:blur(8px);filter:blur(8px);transform:scale(1.04);animation:0.1s ease-in;-webkit-transform:translate3d(0,0,0)}@media (min-width:300px){.tcb-style-wrap h1{color:var(--tcb-color-0);--tcb-applied-color:var$(--tcb-color-0);font-family:Arimo;font-weight:var(--g-bold-weight, bold);font-size:42px;background-color:rgba(0,0,0,0);font-style:normal;margin:0px;padding-top:0px;padding-bottom:24px;text-decoration:rgba(10,10,10,0.85);text-transform:none;border-left:0px none rgba(10,10,10,0.85);line-height:1.3em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-0);--tve-applied-color:var$(--tcb-color-0);--tcb-typography-font-size:42px;text-shadow:none;--tve-applied-text-shadow:none;--tcb-typography-font-weight:var(--g-bold-weight, bold);--tcb-typography-text-transform:none;text-align:center}.tcb-style-wrap h2{font-family:Arimo;font-weight:var(--g-bold-weight, bold);color:var(--tcb-color-0);--tcb-applied-color:var$(--tcb-color-0);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:32px;line-height:1.4em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-0);--tve-applied-color:var$(--tcb-color-0);--tcb-typography-font-size:32px;--tcb-typography-font-weight:var(--g-bold-weight, bold);text-align:center}.tcb-style-wrap h3{font-family:Arimo;font-weight:var(--g-bold-weight, bold);color:var(--tcb-color-3);--tcb-applied-color:var$(--tcb-color-3);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:24px;line-height:1.4em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-3);--tve-applied-color:var$(--tcb-color-3);--tcb-typography-font-weight:var(--g-bold-weight, bold);--tcb-typography-font-size:24px;font-style:italic;--tcb-typography-font-style:italic}.tcb-style-wrap h4{font-family:Arimo;font-weight:var(--g-bold-weight, bold);color:var(--tcb-color-3);--tcb-applied-color:var$(--tcb-color-3);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:18px;line-height:1.4em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-3);--tve-applied-color:var$(--tcb-color-3);--tcb-typography-font-size:18px;font-style:normal;--tcb-typography-font-style:normal;--tcb-typography-font-weight:var(--g-bold-weight, bold)}.tcb-style-wrap h5{font-family:Arimo;font-weight:var(--g-bold-weight, bold);color:var(--tcb-color-3);--tcb-applied-color:var$(--tcb-color-3);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;line-height:1.4em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-3);--tve-applied-color:var$(--tcb-color-3);--tcb-typography-font-weight:var(--g-bold-weight, bold);font-style:normal;--tcb-typography-font-style:normal;font-size:16px;--tcb-typography-font-size:16px}.tcb-style-wrap h6{font-family:Arimo;font-weight:var(--g-regular-weight, normal);color:rgb(19,10,37);--tcb-applied-color:rgb(19, 10, 37);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;line-height:1.6em;--tcb-typography-font-family:Arimo;--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37);--tcb-typography-font-weight:var(--g-regular-weight, normal);font-style:italic;--tcb-typography-font-style:italic}.tcb-style-wrap p{color:rgb(19,10,37);--tcb-applied-color:rgb(19, 10, 37);font-family:Arimo;font-weight:var(--g-regular-weight, normal);font-size:16px;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;--tcb-typography-font-family:Arimo;--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37);--tcb-typography-font-size:16px}:not(.inc) .thrv_text_element a:not(.tcb-button-link),:not(.inc) .tcb-styled-list a,:not(.inc) .tcb-numbered-list a,.tve-input-option-text a,.tcb-post-content p a,.tcb-post-content li a,.tcb-post-content blockquote a,.tcb-post-content pre a{--tcb-applied-color:rgb(19, 10, 37);font-family:var(--tve-font-family, Arimo);font-weight:var(--g-bold-weight, bold);font-size:inherit;text-decoration:underline solid var(--eff-color);--eff:thin;--tcb-typography-font-family:Arial, Helvetica, sans-serif;background:none;--tve-applied-background-color:initial;--tve-font-family:Arimo;--eff-color:rgb(15, 181, 201);--eff-faded:rgba(15, 181, 201, 0.6);--eff-ensure-contrast:rgba(15, 181, 201, 0.6);--eff-ensure-contrast-complement:rgba(35, 15, 201, 0.6);box-shadow:none;border-bottom:none;animation:0s ease 0s 1 normal none running none;transition:none 0s ease 0s;padding-left:0px;--tve-applied-box-shadow:none;--tcb-typography-color:rgb(19, 10, 37);color:var(--tcb-color-0);--tve-applied-color:var$(--tcb-color-0)}:not(.inc) .thrv_text_element a:not(.tcb-button-link):hover,:not(.inc) .tcb-styled-list a:hover,:not(.inc) .tcb-numbered-list a:hover,.tve-input-option-text a:hover,.tcb-post-content p a:hover,.tcb-post-content li a:hover,.tcb-post-content blockquote a:hover,.tcb-post-content pre a:hover{text-decoration:underline solid var(--eff-color);--eff:none;color:var(--tcb-skin-color-3);background:none;box-shadow:none;--tve-applied-box-shadow:none}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{color:rgb(19,10,37);--tcb-applied-color:rgb(19, 10, 37);font-family:Arial,Helvetica,sans-serif;font-weight:var(--g-regular-weight, normal);font-size:18px;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:12px;padding-left:0px;--tcb-typography-font-family:Arial, Helvetica, sans-serif;--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37)}.tcb-style-wrap li:not([class*="menu"]){color:rgb(19,10,37);--tcb-applied-color:rgb(19, 10, 37);font-family:Arimo;font-weight:var(--g-regular-weight, normal);font-size:16px;line-height:1.4em;padding-bottom:16px;margin-bottom:0px;--tcb-typography-font-family:Arimo;--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37);--tcb-typography-font-size:16px}.tcb-style-wrap blockquote{color:var(--tcb-color-3);--tcb-applied-color:var$(--tcb-color-3);font-family:Arimo;font-weight:var(--g-regular-weight, normal);font-size:16px;padding-top:0px;padding-bottom:0px;border-left:2px solid var(--tcb-skin-color-1);margin-top:0px;margin-bottom:24px;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-3);--tve-applied-color:var$(--tcb-color-3);--tcb-typography-font-size:16px}.tcb-style-wrap pre{font-family:Arimo;--tcb-typography-font-family:Arimo;font-weight:var(--g-regular-weight, normal);color:rgb(19,10,37);--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37);--tcb-applied-color:rgb(19, 10, 37)}}@media (max-width:1023px){.tcb-style-wrap h1{font-size:36px;padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h2{padding-bottom:22px;margin-bottom:0px;font-size:28px}.tcb-style-wrap h3{padding-bottom:22px;margin-bottom:0px;font-size:22px}.tcb-style-wrap h4{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h5{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h6{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap p{padding-bottom:22px;margin-bottom:0px;padding-top:0px;margin-top:0px}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{padding-top:0px;padding-bottom:4px}.tcb-style-wrap li:not([class*="menu"]){line-height:1.75em;--tcb-typography-line-height:1.75em;padding-bottom:14px;margin-bottom:0px}.tcb-style-wrap blockquote{margin-bottom:22px}}@media (max-width:767px){.tcb-style-wrap h1{font-size:28px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h2{font-size:24px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h3{font-size:22px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h4{font-size:20px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h5{padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h6{padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap p{padding-bottom:20px;margin-bottom:0px;padding-top:0px;margin-top:0px}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{padding-left:0px;padding-bottom:4px;padding-top:0px}.tcb-style-wrap li:not([class*="menu"]){padding-bottom:10px;margin-bottom:0px}.tcb-style-wrap blockquote{margin-bottom:20px}}.thrv_widget_menu{position:relative;z-index:10}.thrv_widget_menu .fixed-menu-item{position:fixed!important}.thrv_widget_menu.thrv_wrapper{overflow:visible!important}.thrv_widget_menu .tve-ham-wrap{z-index:999!important}.thrv_widget_menu li li .tve-item-dropdown-trigger{position:absolute;top:0px;right:0.5em;bottom:0px}.thrv_widget_menu ul ul{box-sizing:border-box;min-width:100%}.thrv_widget_menu .tve_w_menu .sub-menu{box-shadow:rgba(0,0,0,0.15) 0px 0px 9px 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