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Werbebriefe schreiben – ist das nicht von vorgestern?

Der Welttag des Briefe-Schreibens am 1. September (#worldletterwritingday): Für mich als Werbetexterin für Directmail ...

Gastbeiträge

Der Schlüssel zum Erfolg: Feste Kundenbindung dank effektiver Techniken des Direktmarketings

Direkte und passende Kundenkommunikation Gastbeitrag von Tony Bowers: Im Gegensatz zum Massenmarketing beruhen die ...

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linear}img[data-opt-src]:not([data-opt-lazy-loaded]){opacity:.75;-webkit-filter:blur(8px);-moz-filter:blur(8px);-o-filter:blur(8px);-ms-filter:blur(8px);filter:blur(8px);transform:scale(1.04);animation:0.1s ease-in;-webkit-transform:translate3d(0,0,0)}@media (min-width:300px){.tcb-style-wrap h1{color:var(--tcb-color-0);--tcb-applied-color:var$(--tcb-color-0);font-family:Arimo;font-weight:var(--g-bold-weight, bold);font-size:42px;background-color:rgba(0,0,0,0);font-style:normal;margin:0px;padding-top:0px;padding-bottom:24px;text-decoration:rgba(10,10,10,0.85);text-transform:none;border-left:0px none rgba(10,10,10,0.85);line-height:1.3em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-0);--tve-applied-color:var$(--tcb-color-0);--tcb-typography-font-size:42px;text-shadow:none;--tve-applied-text-shadow:none;--tcb-typography-font-weight:var(--g-bold-weight, bold);--tcb-typography-text-transform:none;text-align:center}.tcb-style-wrap h2{font-family:Arimo;font-weight:var(--g-bold-weight, bold);color:var(--tcb-color-0);--tcb-applied-color:var$(--tcb-color-0);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:32px;line-height:1.4em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-0);--tve-applied-color:var$(--tcb-color-0);--tcb-typography-font-size:32px;--tcb-typography-font-weight:var(--g-bold-weight, bold);text-align:center}.tcb-style-wrap h3{font-family:Arimo;font-weight:var(--g-bold-weight, bold);color:var(--tcb-color-3);--tcb-applied-color:var$(--tcb-color-3);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:24px;line-height:1.4em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-3);--tve-applied-color:var$(--tcb-color-3);--tcb-typography-font-weight:var(--g-bold-weight, bold);--tcb-typography-font-size:24px;font-style:italic;--tcb-typography-font-style:italic}.tcb-style-wrap h4{font-family:Arimo;font-weight:var(--g-bold-weight, bold);color:var(--tcb-color-3);--tcb-applied-color:var$(--tcb-color-3);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:18px;line-height:1.4em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-3);--tve-applied-color:var$(--tcb-color-3);--tcb-typography-font-size:18px;font-style:normal;--tcb-typography-font-style:normal;--tcb-typography-font-weight:var(--g-bold-weight, bold)}.tcb-style-wrap h5{font-family:Arimo;font-weight:var(--g-bold-weight, bold);color:var(--tcb-color-3);--tcb-applied-color:var$(--tcb-color-3);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;line-height:1.4em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-3);--tve-applied-color:var$(--tcb-color-3);--tcb-typography-font-weight:var(--g-bold-weight, 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a,:not(.inc) .tcb-numbered-list a,.tve-input-option-text a,.tcb-post-content p a,.tcb-post-content li a,.tcb-post-content blockquote a,.tcb-post-content pre a{--tcb-applied-color:rgb(19, 10, 37);font-family:var(--tve-font-family, Arimo);font-weight:var(--g-bold-weight, bold);font-size:inherit;text-decoration:underline solid var(--eff-color);--eff:thin;--tcb-typography-font-family:Arial, Helvetica, sans-serif;background:none;--tve-applied-background-color:initial;--tve-font-family:Arimo;--eff-color:rgb(15, 181, 201);--eff-faded:rgba(15, 181, 201, 0.6);--eff-ensure-contrast:rgba(15, 181, 201, 0.6);--eff-ensure-contrast-complement:rgba(35, 15, 201, 0.6);box-shadow:none;border-bottom:none;animation:0s ease 0s 1 normal none running none;transition:none 0s ease 0s;padding-left:0px;--tve-applied-box-shadow:none;--tcb-typography-color:rgb(19, 10, 37);color:var(--tcb-color-0);--tve-applied-color:var$(--tcb-color-0)}:not(.inc) .thrv_text_element a:not(.tcb-button-link):hover,:not(.inc) .tcb-styled-list a:hover,:not(.inc) .tcb-numbered-list a:hover,.tve-input-option-text a:hover,.tcb-post-content p a:hover,.tcb-post-content li a:hover,.tcb-post-content blockquote a:hover,.tcb-post-content pre a:hover{text-decoration:underline solid var(--eff-color);--eff:none;color:var(--tcb-skin-color-3);background:none;box-shadow:none;--tve-applied-box-shadow:none}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{color:rgb(19,10,37);--tcb-applied-color:rgb(19, 10, 37);font-family:Arial,Helvetica,sans-serif;font-weight:var(--g-regular-weight, normal);font-size:18px;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:12px;padding-left:0px;--tcb-typography-font-family:Arial, Helvetica, sans-serif;--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37)}.tcb-style-wrap li:not([class*="menu"]){color:rgb(19,10,37);--tcb-applied-color:rgb(19, 10, 37);font-family:Arimo;font-weight:var(--g-regular-weight, 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h1{font-size:36px;padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h2{padding-bottom:22px;margin-bottom:0px;font-size:28px}.tcb-style-wrap h3{padding-bottom:22px;margin-bottom:0px;font-size:22px}.tcb-style-wrap h4{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h5{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h6{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap p{padding-bottom:22px;margin-bottom:0px;padding-top:0px;margin-top:0px}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{padding-top:0px;padding-bottom:4px}.tcb-style-wrap li:not([class*="menu"]){line-height:1.75em;--tcb-typography-line-height:1.75em;padding-bottom:14px;margin-bottom:0px}.tcb-style-wrap blockquote{margin-bottom:22px}}@media (max-width:767px){.tcb-style-wrap h1{font-size:28px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h2{font-size:24px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h3{font-size:22px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h4{font-size:20px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h5{padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h6{padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap p{padding-bottom:20px;margin-bottom:0px;padding-top:0px;margin-top:0px}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{padding-left:0px;padding-bottom:4px;padding-top:0px}.tcb-style-wrap li:not([class*="menu"]){padding-bottom:10px;margin-bottom:0px}.tcb-style-wrap blockquote{margin-bottom:20px}}@media (min-width:300px){[data-css="tve-u-182fad7e362"]{width:955px;--tve-alignment: center;float:none;margin:-47px auto 55px!important;padding-bottom:0px!important}[data-css="tve-u-182fada4067"]{background-color:transparent!important}[data-css="tve-u-182fadaf615"]{margin-bottom:1px!important;padding-bottom:0px!important}[data-css="tve-u-182fae42104"]{width:940px;--tve-alignment: center;float:none;margin-left:auto!important;margin-right:auto!important}:not(#tve) 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