Die Brücke zum Herzen Ihrer Kunden und zu mehr Umsatz

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Author: Ulrike Pfarre

Marketing-Strategie

E-Mail-Marketing-Trends: Worauf es jetzt ankommt

Warum sollten Sie sich mit E-Mail-Marketing-Trends befassen? Ist E-Mail-Marketing nicht längst tot? Obwohl unsere ...

Vermischtes, Werbekritik

Meine Top 10 der nervigsten Werbesünden

Kann eine professionelle Werbetexterin von Werbung genervt sein? Jaaaa! Und zwar sowas von! Da ...

AI/KI Anwendung beim Texten, Verkaufstexte

So spricht ChatGPT die Sprache Ihrer Kunden

Kurzer Überblick Worum geht es? Beim Verkaufstexten gibt es kaum etwas Wichtigeres, als in ...

Vermischtes

Warum ich Verkaufstexterin wurde

"Die haben gesagt, ich soll die Maschinen verkaufen und das meiste Personal entlassen, damit ...

Vermischtes

Auf die Frauen & Mädels!

Hey Ladies, alles Gute zum internationalen Frauentag! Und Danke (hören wir zu selten, stimmt’s?) ...

Verkaufstexte

Die Macht der Befehlsform: Wie Sie den Imperativ korrekt verwenden

Wie Sie den Imperativ korrekt verwenden, um mehr Interessenten in Käufer zu verwandeln Beherrscht heute ...

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56%, 96%, 0.85);--tcb-skin-color-19-h:calc(var(--tcb-theme-main-master-h,2) - 3 );--tcb-skin-color-19-s:56%;--tcb-skin-color-19-l:96%;--tcb-skin-color-19-a:0.85;--tcb-skin-color-20:hsla(calc(var(--tcb-theme-main-master-h,2) - 3 ), 56%, 96%, 0.9);--tcb-skin-color-20-h:calc(var(--tcb-theme-main-master-h,2) - 3 );--tcb-skin-color-20-s:56%;--tcb-skin-color-20-l:96%;--tcb-skin-color-20-a:0.9;--tcb-skin-color-21:hsla(calc(var(--tcb-theme-main-master-h,2) - 210 ), calc(var(--tcb-theme-main-master-s,84%) - 84% ), calc(var(--tcb-theme-main-master-l,64%) + 36% ), 1);--tcb-skin-color-21-h:calc(var(--tcb-theme-main-master-h,2) - 210 );--tcb-skin-color-21-s:calc(var(--tcb-theme-main-master-s,84%) - 84% );--tcb-skin-color-21-l:calc(var(--tcb-theme-main-master-l,64%) + 36% );--tcb-skin-color-21-a:1;--tcb-skin-color-22:rgb(255, 255, 255);--tcb-skin-color-22-h:0;--tcb-skin-color-22-s:0%;--tcb-skin-color-22-l:100%;--tcb-skin-color-22-a:1;--tcb-skin-color-23:rgb(145, 132, 106);--tcb-skin-color-23-h:40;--tcb-skin-color-23-s:15%;--tcb-skin-color-23-l:49%;--tcb-skin-color-23-a:1;--tcb-skin-color-24:rgb(59, 59, 59);--tcb-skin-color-24-h:0;--tcb-skin-color-24-s:0%;--tcb-skin-color-24-l:23%;--tcb-skin-color-24-a:1;--tcb-skin-color-25:hsla(calc(var(--tcb-theme-main-master-h,2) - 0 ), calc(var(--tcb-theme-main-master-s,84%) - 1% ), calc(var(--tcb-theme-main-master-l,64%) - 1% ), 0.04);--tcb-skin-color-25-h:calc(var(--tcb-theme-main-master-h,2) - 0 );--tcb-skin-color-25-s:calc(var(--tcb-theme-main-master-s,84%) - 1% );--tcb-skin-color-25-l:calc(var(--tcb-theme-main-master-l,64%) - 1% );--tcb-skin-color-25-a:0.04;--tcb-skin-color-26:hsla(calc(var(--tcb-theme-main-master-h,2) + 1 ), calc(var(--tcb-theme-main-master-s,84%) - 0% ), calc(var(--tcb-theme-main-master-l,64%) - 0% ), 0.12);--tcb-skin-color-26-h:calc(var(--tcb-theme-main-master-h,2) + 1 );--tcb-skin-color-26-s:calc(var(--tcb-theme-main-master-s,84%) - 0% );--tcb-skin-color-26-l:calc(var(--tcb-theme-main-master-l,64%) - 0% );--tcb-skin-color-26-a:0.12;--tcb-skin-color-27:hsla(calc(var(--tcb-theme-main-master-h,2) + 10 ), calc(var(--tcb-theme-main-master-s,84%) - 0% ), calc(var(--tcb-theme-main-master-l,64%) + 7% ), 1);--tcb-skin-color-27-h:calc(var(--tcb-theme-main-master-h,2) + 10 );--tcb-skin-color-27-s:calc(var(--tcb-theme-main-master-s,84%) - 0% );--tcb-skin-color-27-l:calc(var(--tcb-theme-main-master-l,64%) + 7% );--tcb-skin-color-27-a:1;--tcb-skin-color-28:hsla(calc(var(--tcb-theme-main-master-h,2) + 2 ), 43%, 82%, 1);--tcb-skin-color-28-h:calc(var(--tcb-theme-main-master-h,2) + 2 );--tcb-skin-color-28-s:43%;--tcb-skin-color-28-l:82%;--tcb-skin-color-28-a:1;--tcb-skin-color-29:hsla(calc(var(--tcb-theme-main-master-h,2) - 0 ), calc(var(--tcb-theme-main-master-s,84%) - 0% ), calc(var(--tcb-theme-main-master-l,64%) + 1% ), 0.4);--tcb-skin-color-29-h:calc(var(--tcb-theme-main-master-h,2) - 0 );--tcb-skin-color-29-s:calc(var(--tcb-theme-main-master-s,84%) - 0% );--tcb-skin-color-29-l:calc(var(--tcb-theme-main-master-l,64%) + 1% );--tcb-skin-color-29-a:0.4;--tcb-skin-color-30:hsla(calc(var(--tcb-theme-main-master-h,2) - 1 ), calc(var(--tcb-theme-main-master-s,84%) - 1% ), calc(var(--tcb-theme-main-master-l,64%) - 1% ), 0.85);--tcb-skin-color-30-h:calc(var(--tcb-theme-main-master-h,2) - 1 );--tcb-skin-color-30-s:calc(var(--tcb-theme-main-master-s,84%) - 1% );--tcb-skin-color-30-l:calc(var(--tcb-theme-main-master-l,64%) - 1% );--tcb-skin-color-30-a:0.85;--tcb-main-master-h:186;--tcb-main-master-s:97%;--tcb-main-master-l:28%;--tcb-main-master-a:1;--tcb-theme-main-master-h:186;--tcb-theme-main-master-s:97%;--tcb-theme-main-master-l:28%;--tcb-theme-main-master-a:1}@media (min-width:300px){.tcb-style-wrap h1{color:var(--tcb-color-0);--tcb-applied-color:var$(--tcb-color-0);font-family:Arimo;font-weight:var(--g-bold-weight, bold);font-size:42px;background-color:rgba(0,0,0,0);font-style:normal;margin:0px;padding-top:0px;padding-bottom:24px;text-decoration:rgba(10,10,10,0.85);text-transform:none;border-left:0px none rgba(10,10,10,0.85);line-height:1.3em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-0);--tve-applied-color:var$(--tcb-color-0);--tcb-typography-font-size:42px;text-shadow:none;--tve-applied-text-shadow:none;--tcb-typography-font-weight:var(--g-bold-weight, bold);--tcb-typography-text-transform:none;text-align:center}.tcb-style-wrap h2{font-family:Arimo;font-weight:var(--g-bold-weight, bold);color:var(--tcb-color-0);--tcb-applied-color:var$(--tcb-color-0);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:32px;line-height:1.4em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-0);--tve-applied-color:var$(--tcb-color-0);--tcb-typography-font-size:32px;--tcb-typography-font-weight:var(--g-bold-weight, bold);text-align:center}.tcb-style-wrap h3{font-family:Arimo;font-weight:var(--g-bold-weight, bold);color:var(--tcb-color-3);--tcb-applied-color:var$(--tcb-color-3);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:24px;line-height:1.4em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-3);--tve-applied-color:var$(--tcb-color-3);--tcb-typography-font-weight:var(--g-bold-weight, bold);--tcb-typography-font-size:24px;font-style:italic;--tcb-typography-font-style:italic}.tcb-style-wrap h4{font-family:Arimo;font-weight:var(--g-bold-weight, bold);color:var(--tcb-color-3);--tcb-applied-color:var$(--tcb-color-3);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;font-size:18px;line-height:1.4em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-3);--tve-applied-color:var$(--tcb-color-3);--tcb-typography-font-size:18px;font-style:normal;--tcb-typography-font-style:normal;--tcb-typography-font-weight:var(--g-bold-weight, bold)}.tcb-style-wrap h5{font-family:Arimo;font-weight:var(--g-bold-weight, bold);color:var(--tcb-color-3);--tcb-applied-color:var$(--tcb-color-3);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;line-height:1.4em;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-3);--tve-applied-color:var$(--tcb-color-3);--tcb-typography-font-weight:var(--g-bold-weight, bold);font-style:normal;--tcb-typography-font-style:normal;font-size:16px;--tcb-typography-font-size:16px}.tcb-style-wrap h6{font-family:Arimo;font-weight:var(--g-regular-weight, normal);color:rgb(19,10,37);--tcb-applied-color:rgb(19, 10, 37);padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;line-height:1.6em;--tcb-typography-font-family:Arimo;--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37);--tcb-typography-font-weight:var(--g-regular-weight, normal);font-style:italic;--tcb-typography-font-style:italic}.tcb-style-wrap p{color:rgb(19,10,37);--tcb-applied-color:rgb(19, 10, 37);font-family:Arimo;font-weight:var(--g-regular-weight, normal);font-size:16px;padding-top:0px;margin-top:0px;padding-bottom:24px;margin-bottom:0px;--tcb-typography-font-family:Arimo;--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37);--tcb-typography-font-size:16px}:not(.inc) .thrv_text_element a:not(.tcb-button-link),:not(.inc) .tcb-styled-list a,:not(.inc) .tcb-numbered-list a,.tve-input-option-text a,.tcb-post-content p a,.tcb-post-content li a,.tcb-post-content blockquote a,.tcb-post-content pre a{--tcb-applied-color:rgb(19, 10, 37);font-family:var(--tve-font-family, Arimo);font-weight:var(--g-bold-weight, bold);font-size:inherit;text-decoration:underline solid var(--eff-color);--eff:thin;--tcb-typography-font-family:Arial, Helvetica, sans-serif;background:none;--tve-applied-background-color:initial;--tve-font-family:Arimo;--eff-color:rgb(15, 181, 201);--eff-faded:rgba(15, 181, 201, 0.6);--eff-ensure-contrast:rgba(15, 181, 201, 0.6);--eff-ensure-contrast-complement:rgba(35, 15, 201, 0.6);box-shadow:none;border-bottom:none;animation:0s ease 0s 1 normal none running none;transition:none 0s ease 0s;padding-left:0px;--tve-applied-box-shadow:none;--tcb-typography-color:rgb(19, 10, 37);color:var(--tcb-color-0);--tve-applied-color:var$(--tcb-color-0)}:not(.inc) .thrv_text_element a:not(.tcb-button-link):hover,:not(.inc) .tcb-styled-list a:hover,:not(.inc) .tcb-numbered-list a:hover,.tve-input-option-text a:hover,.tcb-post-content p a:hover,.tcb-post-content li a:hover,.tcb-post-content blockquote a:hover,.tcb-post-content pre a:hover{text-decoration:underline solid var(--eff-color);--eff:none;color:var(--tcb-skin-color-3);background:none;box-shadow:none;--tve-applied-box-shadow:none}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{color:rgb(19,10,37);--tcb-applied-color:rgb(19, 10, 37);font-family:Arial,Helvetica,sans-serif;font-weight:var(--g-regular-weight, normal);font-size:18px;margin-top:0px;margin-bottom:0px;padding-top:0px;padding-bottom:12px;padding-left:0px;--tcb-typography-font-family:Arial, Helvetica, sans-serif;--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37)}.tcb-style-wrap li:not([class*="menu"]){color:rgb(19,10,37);--tcb-applied-color:rgb(19, 10, 37);font-family:Arimo;font-weight:var(--g-regular-weight, normal);font-size:16px;line-height:1.4em;padding-bottom:16px;margin-bottom:0px;--tcb-typography-font-family:Arimo;--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37);--tcb-typography-font-size:16px}.tcb-style-wrap blockquote{color:var(--tcb-color-3);--tcb-applied-color:var$(--tcb-color-3);font-family:Arimo;font-weight:var(--g-regular-weight, normal);font-size:16px;padding-top:0px;padding-bottom:0px;border-left:2px solid var(--tcb-skin-color-1);margin-top:0px;margin-bottom:24px;--tcb-typography-font-family:Arimo;--tcb-typography-color:var(--tcb-color-3);--tve-applied-color:var$(--tcb-color-3);--tcb-typography-font-size:16px}.tcb-style-wrap pre{font-family:Arimo;--tcb-typography-font-family:Arimo;font-weight:var(--g-regular-weight, normal);color:rgb(19,10,37);--tcb-typography-color:rgb(19, 10, 37);--tve-applied-color:rgb(19, 10, 37);--tcb-applied-color:rgb(19, 10, 37)}}@media (max-width:1023px){.tcb-style-wrap h1{font-size:36px;padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h2{padding-bottom:22px;margin-bottom:0px;font-size:28px}.tcb-style-wrap h3{padding-bottom:22px;margin-bottom:0px;font-size:22px}.tcb-style-wrap h4{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h5{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap h6{padding-bottom:22px;margin-bottom:0px}.tcb-style-wrap p{padding-bottom:22px;margin-bottom:0px;padding-top:0px;margin-top:0px}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{padding-top:0px;padding-bottom:4px}.tcb-style-wrap li:not([class*="menu"]){line-height:1.75em;--tcb-typography-line-height:1.75em;padding-bottom:14px;margin-bottom:0px}.tcb-style-wrap blockquote{margin-bottom:22px}}@media (max-width:767px){.tcb-style-wrap h1{font-size:28px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h2{font-size:24px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h3{font-size:22px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h4{font-size:20px;padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h5{padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap h6{padding-bottom:20px;margin-bottom:0px}.tcb-style-wrap p{padding-bottom:20px;margin-bottom:0px;padding-top:0px;margin-top:0px}.tcb-style-wrap ul:not([class*="menu"]),.tcb-style-wrap ol{padding-left:0px;padding-bottom:4px;padding-top:0px}.tcb-style-wrap li:not([class*="menu"]){padding-bottom:10px;margin-bottom:0px}.tcb-style-wrap blockquote{margin-bottom:20px}}@media (min-width:300px){.tcb-post-list[data-css="tve-u-1830e94820b"] .post-wrapper.thrv_wrapper{width:calc(33.3333% - 13.3333px)}.tcb-post-list[data-css="tve-u-1830e94820b"] .post-wrapper.thrv_wrapper:nth-child(n+4){margin-top:20px!important}.tcb-post-list[data-css="tve-u-1830e94820b"] .post-wrapper.thrv_wrapper:not(:nth-child(n+4)){margin-top:0px!important}.tcb-post-list[data-css="tve-u-1830e94820b"] .post-wrapper.thrv_wrapper:not(:nth-child(3n)){margin-right:20px!important}.tcb-post-list[data-css="tve-u-1830e94820b"] .post-wrapper.thrv_wrapper:nth-child(3n){margin-right:0px!important}.tcb-post-list[data-css="tve-u-16ed4d2e581"] .post-wrapper.thrv_wrapper{width:calc(100% + 0px)}.tcb-post-list[data-css="tve-u-16ed4d2e581"] .post-wrapper.thrv_wrapper:nth-child(n+2){margin-top:20px!important}.tcb-post-list[data-css="tve-u-16ed4d2e581"] .post-wrapper.thrv_wrapper:not(:nth-child(n+2)){margin-top:0px!important}.tcb-post-list[data-css="tve-u-16ed4d2e581"] .post-wrapper.thrv_wrapper:not(:nth-child(n)){margin-right:30px!important}.tcb-post-list[data-css="tve-u-16ed4d2e581"] .post-wrapper.thrv_wrapper:nth-child(n){margin-right:0px!important}[data-css="tve-u-19224fbe9cc"]{--tve-toc-indent: 15px;max-width:500px;float:none;margin-left:auto!important;margin-right:auto!important;--tcb-local-color-4b31d: var(--tcb-skin-color-0) !important;--tcb-local-color-5fb35: rgb(12,13,13) !important}[data-css="tve-u-19224fbe9ce"]{border:1px solid rgb(221,221,221)!important;background-color:rgb(255,255,255)!important}[data-css="tve-u-19224fbe9d1"]{margin-top:0px!important;padding:20px 30px!important;margin-bottom:0px!important}[data-css="tve-u-19224fbe9cf"]{padding:30px!important;margin:0px!important;border-bottom:1px solid rgb(221,221,221)!important}[data-css="tve-u-19224fbe9cf"] .tve-toc-title-icon{font-size:18px!important;width:18px!important;height:18px!important;color:var(--tcb-local-color-4b31d)!important;--tve-applied-color: var$(--tcb-local-color-4b31d) !important}[data-css="tve-u-19224fbe9d3"]{--tve-font-size: 16px;font-size:var(--tve-font-size,16px);font-weight:var(--tve-font-weight,var(--g-regular-weight,normal));--tve-font-weight: var(--g-regular-weight,normal);font-family:var(--tve-font-family,inherit);--tve-font-family: inherit;color:var(--tve-color,var(--tcb-local-color-5fb35));--tve-color: var(--tcb-local-color-5fb35);--tcb-applied-color: var$(--tcb-local-color-5fb35);border:none;text-decoration:var(--tve-text-decoration,none);--tve-text-decoration: none;line-height:var(--tve-line-height,1.4em);--tve-line-height: 1.4em;--tve-applied-color: var$(--tve-color,var$(--tcb-local-color-5fb35));--tve-applied---tve-color: var$(--tcb-local-color-5fb35);margin-top:0px!important;padding:10px 0px!important;margin-bottom:0px!important;background-color:transparent!important;background-image:none!important}:not(#tve) [data-css="tve-u-19224fbe9d3"]:hover{background-image:none!important;color:var(--tve-color,var(--tcb-local-color-4b31d))!important;--tve-color: var(--tcb-local-color-4b31d) !important;--tcb-applied-color: var$(--tcb-local-color-4b31d) !important;text-decoration:var(--tve-text-decoration,none)!important;--tve-text-decoration: none !important}[data-css="tve-u-19224fbe9d3"].tve-state-expanded{text-decoration:var(--tve-text-decoration,none);--tve-text-decoration: none;color:var(--tve-color,rgb(255,255,255));--tve-color: rgb(255,255,255);--tcb-applied-color: rgb(255,255,255);background-color:var(--tcb-local-color-5fb35)!important}[data-css="tve-u-19224fbe9d5"]{--tve-font-size: 16px;font-size:var(--tve-font-size,16px);font-weight:var(--tve-font-weight,var(--g-regular-weight,normal));--tve-font-weight: var(--g-regular-weight,normal);font-family:var(--tve-font-family,inherit);--tve-font-family: inherit;color:var(--tve-color,var(--tcb-local-color-5fb35));--tve-color: var(--tcb-local-color-5fb35);--tcb-applied-color: var$(--tcb-local-color-5fb35);text-decoration:var(--tve-text-decoration,none);--tve-text-decoration: none;line-height:var(--tve-line-height,1.4em);--tve-line-height: 1.4em;padding:10px!important;margin-top:0px!important;margin-bottom:0px!important}:not(#tve) [data-css="tve-u-19224fbe9d5"]:hover{text-decoration:var(--tve-text-decoration,none)!important;--tve-text-decoration: none !important;color:var(--tve-color,var(--tcb-local-color-4b31d))!important;--tve-color: var(--tcb-local-color-4b31d) 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