Oktober 14

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Der „Mere Exposure Effect“

E-Mail-Marketing oder Social Media – was bringt mehr Umsatz?

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[data-item-display-mobile="text"]>a>.tve-disabled-text-inner,.thrv_widget_menu [data-item-display-mobile="text"]>.tve-disabled-text-inner,.thrv_widget_menu [data-item-display-mobile="text"]>.tcb-mm-text>.tve-disabled-text-inner,.thrv_widget_menu [data-item-display-mobile="text"]>a>.tcb-mm-text>.tve-disabled-text-inner{display:inline-block!important}.thrv_widget_menu [data-item-display-mobile="image"]>a>.m-icon,.thrv_widget_menu [data-item-display-mobile="image"]>.m-icon,.thrv_widget_menu [data-item-display-mobile="image"]>.tcb-mm-text .m-icon,.thrv_widget_menu [data-item-display-mobile="image"]>a>.tcb-mm-text .m-icon{display:none!important}.thrv_widget_menu [data-item-display-mobile="image"]>.tcb-mm-text,.thrv_widget_menu [data-item-display-mobile="image"]>a>.tcb-mm-text{flex-grow:0!important}.thrv_widget_menu [data-item-display-mobile="image"]>a>.tcb-menu-item-image,.thrv_widget_menu [data-item-display-mobile="image"]>.tcb-menu-item-image,.thrv_widget_menu [data-item-display-mobile="image"]>a>.tcb-mm-image,.thrv_widget_menu [data-item-display-mobile="image"]>.tcb-mm-image{display:flex!important}.thrv_widget_menu [data-item-display-mobile="image"]>a>.tve-disabled-text-inner,.thrv_widget_menu [data-item-display-mobile="image"]>.tve-disabled-text-inner,.thrv_widget_menu [data-item-display-mobile="image"]>.tcb-mm-text>.tve-disabled-text-inner,.thrv_widget_menu [data-item-display-mobile="image"]>a>.tcb-mm-text>.tve-disabled-text-inner{display:none!important}.thrv_widget_menu [data-item-display-mobile="image-text"]>a>.m-icon,.thrv_widget_menu [data-item-display-mobile="image-text"]>.m-icon,.thrv_widget_menu [data-item-display-mobile="image-text"]>.tcb-mm-text .m-icon,.thrv_widget_menu [data-item-display-mobile="image-text"]>a>.tcb-mm-text .m-icon{display:none!important}.thrv_widget_menu [data-item-display-mobile="image-text"]>a>.tcb-menu-item-image,.thrv_widget_menu [data-item-display-mobile="image-text"]>.tcb-menu-item-image,.thrv_widget_menu [data-item-display-mobile="image-text"]>a>.tcb-mm-image,.thrv_widget_menu [data-item-display-mobile="image-text"]>.tcb-mm-image{display:flex!important}.thrv_widget_menu [data-item-display-mobile="image-text"]>a>.tve-disabled-text-inner,.thrv_widget_menu [data-item-display-mobile="image-text"]>.tve-disabled-text-inner,.thrv_widget_menu [data-item-display-mobile="image-text"]>.tcb-mm-text>.tve-disabled-text-inner,.thrv_widget_menu [data-item-display-mobile="image-text"]>a>.tcb-mm-text>.tve-disabled-text-inner{display:inline-block!important}body.logged-in .thrv_widget_menu .tcb-menu-display-mobile-logged-out{display:none!important}body:not(.logged-in) .thrv_widget_menu .tcb-menu-display-mobile-logged-in{display:none!important}:not(#_):not(#_) .thrv_widget_menu .tcb-menu-display-mobile-always{display:block!important}.thrv_widget_menu[class*="tve-custom-menu-switch-icon-"].tve-mobile-dropdown :not(.tve-ham-wrap)>ul.tve_w_menu.tve-m-expanded,.thrv_widget_menu[class*="tve-custom-menu-switch-icon-"].tve-mobile-dropdown .tve-ham-wrap.tve-m-expanded{overflow-y:auto;max-height:80vh!important}html{overflow-x:hidden!important}html,body{max-width:100vw!important}body:not(.tcb_show_all_hidden) .tcb-mobile-hidden{display:none!important}:not(#_s):not(#_s) .tcb-conditional-display-placeholder{min-height:var(--tcb-container-height-m)!important}}@media screen and (max-width:782px){.admin-bar .thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"].tve-mobile-side-right :not(.tve-ham-wrap)>ul.tve_w_menu,.admin-bar .thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"].tve-mobile-side-right .tve-ham-wrap,.admin-bar .thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"].tve-mobile-side-left :not(.tve-ham-wrap)>ul.tve_w_menu,.admin-bar .thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"].tve-mobile-side-left .tve-ham-wrap,.admin-bar .thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"].tve-mobile-side-fullscreen :not(.tve-ham-wrap)>ul.tve_w_menu,.admin-bar .thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"].tve-mobile-side-fullscreen .tve-ham-wrap{top:46px;height:calc(100vh - 46px)}.admin-bar .thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"].tve-mobile-side-right .tve-m-trigger .tcb-icon-close,.admin-bar .thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"].tve-mobile-side-right .tve-m-trigger .tcb-icon-close-offscreen,.admin-bar .thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"].tve-mobile-side-left .tve-m-trigger .tcb-icon-close,.admin-bar .thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"].tve-mobile-side-left .tve-m-trigger .tcb-icon-close-offscreen,.admin-bar .thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"].tve-mobile-side-fullscreen .tve-m-trigger .tcb-icon-close,.admin-bar .thrv_widget_menu.thrv_wrapper[class*="tve-custom-menu-switch-icon-"].tve-mobile-side-fullscreen .tve-m-trigger .tcb-icon-close-offscreen{top:46px}}@media (min-width:2600px){.thrv_widget_menu.thrv_wrapper li.c-double>a::before,.thrv_widget_menu.thrv_wrapper li.c-double .tve-hover-anim::before{top:3px!important}}@media (min-width:1024px){.thrv_widget_menu[data-tve-switch-icon*="desktop"] .thrive-shortcode-html :not(.tve-ham-wrap)>ul.tve_w_menu,.thrv_widget_menu[data-tve-switch-icon*="desktop"] .thrive-shortcode-html .tve-ham-wrap{height:0px;overflow:hidden;box-sizing:border-box;width:100%;background-color:rgb(255,255,255);position:absolute;z-index:9!important}.thrv_widget_menu[data-tve-switch-icon*="desktop"] .thrive-shortcode-html :not(.tve-ham-wrap)>ul.tve_w_menu .tcb-menu-logo-wrap,.thrv_widget_menu[data-tve-switch-icon*="desktop"] .thrive-shortcode-html .tve-ham-wrap .tcb-menu-logo-wrap{display:none!important}.thrv_widget_menu[data-tve-switch-icon*="desktop"] .thrive-shortcode-html .tve-m-trigger{display:block;width:100%;color:rgb(51,51,51)!important}.thrv_widget_menu[data-tve-switch-icon*="desktop"].tcb-logo-split .thrive-shortcode-html{display:flex;justify-content:space-between;align-items:center}.thrv_widget_menu[data-tve-switch-icon*="desktop"].tcb-logo-split .thrive-shortcode-html .tcb-hamburger-logo{display:block;order:var(--tcb-logo-split-order,1)}.thrv_widget_menu[data-tve-switch-icon*="desktop"].tcb-logo-split .thrive-shortcode-html .tve-m-trigger{width:auto;order:2}.thrv_widget_menu[data-tve-switch-icon*="desktop"].tcb-logo-split .thrive-shortcode-html ul{flex-wrap:wrap!important}.thrv_widget_menu[data-tve-switch-icon*="desktop"].tcb-logo-split .thrive-shortcode-html::after{display:none}.thrv_widget_menu[data-tve-switch-icon*="desktop"].tve-mobile-dropdown :not(.tve-ham-wrap)>ul.tve_w_menu:not(.tve-m-expanded),.thrv_widget_menu[data-tve-switch-icon*="desktop"].tve-mobile-dropdown .tve-ham-wrap:not(.tve-m-expanded){visibility:hidden;display:none}}@media (min-width:768px) and (max-width:1023px){.thrv_widget_menu[data-tve-switch-icon*="tablet"] .thrive-shortcode-html :not(.tve-ham-wrap)>ul.tve_w_menu,.thrv_widget_menu[data-tve-switch-icon*="tablet"] .thrive-shortcode-html .tve-ham-wrap{height:0px;overflow:hidden;box-sizing:border-box;width:100%;background-color:rgb(255,255,255);position:absolute;z-index:9!important}.thrv_widget_menu[data-tve-switch-icon*="tablet"] .thrive-shortcode-html :not(.tve-ham-wrap)>ul.tve_w_menu .tcb-menu-logo-wrap,.thrv_widget_menu[data-tve-switch-icon*="tablet"] .thrive-shortcode-html .tve-ham-wrap .tcb-menu-logo-wrap{display:none!important}.thrv_widget_menu[data-tve-switch-icon*="tablet"] .thrive-shortcode-html .tve-m-trigger{display:block;width:100%;color:rgb(51,51,51)!important}.thrv_widget_menu[data-tve-switch-icon*="tablet"].tcb-logo-split .thrive-shortcode-html{display:flex;justify-content:space-between;align-items:center}.thrv_widget_menu[data-tve-switch-icon*="tablet"].tcb-logo-split .thrive-shortcode-html .tcb-hamburger-logo{display:block;order:var(--tcb-logo-split-order,1)}.thrv_widget_menu[data-tve-switch-icon*="tablet"].tcb-logo-split .thrive-shortcode-html .tve-m-trigger{width:auto;order:2}.thrv_widget_menu[data-tve-switch-icon*="tablet"].tcb-logo-split .thrive-shortcode-html ul{flex-wrap:wrap!important}.thrv_widget_menu[data-tve-switch-icon*="tablet"].tcb-logo-split .thrive-shortcode-html::after{display:none}.thrv_widget_menu[data-tve-switch-icon*="tablet"].tve-mobile-dropdown :not(.tve-ham-wrap)>ul.tve_w_menu:not(.tve-m-expanded),.thrv_widget_menu[data-tve-switch-icon*="tablet"].tve-mobile-dropdown .tve-ham-wrap:not(.tve-m-expanded){visibility:hidden;display:none}.thrv_widget_menu[data-tve-switch-icon*="tablet"]:not(.tve-custom-menu-switch-icon-tablet) ul{padding:0px!important}}@media only screen and (max-width:774px){.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) .tve_menu_title{display:none}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) .thrive-shortcode-html{padding-top:1px;position:relative}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade).tve_center,.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade).tve_left,.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade).tve_right{display:block;float:none}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) .tve-m-trigger.t_tve_horizontal{border-radius:4px;border-width:1px;border-style:solid;display:inline-block;float:right;font-size:33px;height:30px;line-height:30px;margin:0px;padding:8px;text-align:center;text-decoration:none;width:33px;box-sizing:content-box!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) .tve-m-trigger .thrv_icon{margin:0px}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) .tve-m-trigger .tcb-icon-close{display:none}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) .tve-m-trigger.tve-triggered-icon .tcb-icon-open{display:none}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) .tve-m-trigger.tve-triggered-icon .tcb-icon-close{display:block}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul{min-width:250px;max-width:none!important;width:100%!important;box-sizing:border-box!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul li,.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul a{display:block!important;box-sizing:border-box!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) .tve-ham-wrap.tve-m-expanded{transition:max-height 0.3s ease 0s;border:1px solid rgb(180,180,180);min-height:200px;overflow-y:scroll;top:49px!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal{background-color:rgb(255,255,255);max-height:0px;overflow:hidden;position:absolute;transition:max-height 0.3s ease 0s;z-index:9999;top:50px!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal.tve-m-expanded{transition:max-height 0.3s ease 0s;border:1px solid rgb(180,180,180);min-height:200px;overflow-y:scroll;top:49px!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li>a{padding:12px 15px;display:block;background-color:rgb(255,255,255);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li ul{display:block!important;position:static!important;border:0px!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li ul a::after{display:none!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li ul a{border-radius:0px!important}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li>ul>li>a{padding-left:30px}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li>ul>li>ul>li>a{padding-left:45px}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal>li>ul>li>ul>li>ul>li>a{padding-left:45px}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal::-webkit-scrollbar-track{background-color:rgb(225,225,225)}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal::-webkit-scrollbar{width:6px;background-color:rgb(225,225,225)}.thrv_widget_menu.thrv_wrapper:not(.tve-custom-menu-upgrade) ul.tve_w_menu.tve_horizontal::-webkit-scrollbar-thumb{border-radius:10px;background-color:rgb(204,204,204)}}@media screen and (max-device-width:480px){body{text-size-adjust:none}}@media only screen and (min-width:774px){.thrv_widget_menu.thrv_wrapper ul.tve_w_menu.tve_horizontal>li ul .tve_w_menu.tve_horizontal>li ul{left:-100%}.thrv_widget_menu.thrv_wrapper ul.tve_w_menu.tve_horizontal>li ul .tve_w_menu.tve_horizontal>li ul li{text-align:right}}@media (min-width:300px){.thrv_symbol_53401 .thrive-symbol-shortcode{padding:20px!important}.thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item){margin-left:15px!important;margin-right:15px!important;padding-left:0px!important;padding-right:0px!important;--tve-color: rgb(255,251,249);--tve-applied---tve-color: var$(--tcb-color-4);font-family:inherit;--tve-font-weight: var(--g-regular-weight,normal);--tve-font-family: Arimo;--tve-font-size: 16px;--tve-text-decoration: underline}.thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"]{text-align:center}:not(#tve) .thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item)>a{font-weight:600!important}.thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item)>a{--tcb-applied-color: var$(--tcb-color-4);font-family:var(--tve-font-family,Arimo)!important;text-transform:uppercase!important;font-size:var(--tve-font-size,16px)!important;color:var(--tve-color,rgb(255,251,249))!important;--tve-applied-color: var$(--tve-color,var$(--tcb-color-4)) !important;--tve-font-family: inherit}.thrv_symbol_53401 [data-css="tve-u-16eac533e94"]{padding:0px!important}.thrv_symbol_53401 [data-css="tve-u-16eac279f7a"]{margin:0px 0px 10px!important}.thrv_symbol_53401 [data-css="tve-u-16eac5b5a3a"]{background-color:rgb(242,242,242)!important}:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac5dd29c"]{--tcb-applied-color: rgb(131,134,139);line-height:1.7em!important;color:rgb(131,134,139)!important}:not(#tve) .thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item):hover>a{color:rgb(44,44,44)!important;--tcb-applied-color: rgb(44,44,44) !important}.thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item).tve-state-active>a{--tcb-applied-color: rgb(44,44,44);color:rgb(44,44,44)!important}.thrv_symbol_53401 .symbol-section-out{background-color:rgb(2,125,141)!important;--background-color: rgb(2,125,141) !important;--tve-applied-background-color: var$(--tcb-color-0) !important}.thrv_symbol_53401 :not(#tve) .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item)>a{font-weight:var(--tve-font-weight,var(--g-regular-weight,normal) )!important;text-decoration:var(--tve-text-decoration,underline )!important}.thrv_symbol_53401 :not(#tve) [data-css="tve-u-16eac5dd29c"]{color:rgba(240,210,252,0.5)!important;--tcb-applied-color: var$(--tcb-color-1) !important;--tve-applied-color: var$(--tcb-color-1) !important}}@media (max-width:1023px){.thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item){padding-left:0px!important;padding-right:0px!important;margin-left:10px!important;margin-right:10px!important}}@media (max-width:767px){.thrv_symbol_53401 .thrive-symbol-shortcode{padding:15px!important}.thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item)>a{font-size:13px!important}:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"] p,:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"] li,:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"] blockquote,:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"] address,:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"] .tcb-plain-text,:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac2d96ed"] label{font-size:14px}:not(#tve) .thrv_symbol_53401 [data-css="tve-u-16eac5dd29c"]{font-size:12px!important}.thrv_symbol_53401 .thrv_widget_menu #m-16eac279f78>li:not(.tcb-excluded-from-group-item){padding-left:0px!important;padding-right:0px!important;margin-left:10px!important;margin-right:10px!important}.thrv_symbol_53401 [data-css="tve-u-16eac279f7a"]{margin-bottom:12px!important}}

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